By now, I’ve likely peaked your interest in the event: Gamification Augmentation
What is it going to be about?
Gamification events already exists, such as the Gsummit in Los Angeles, but in a very broad sense and if you are a journalist you are well aware that we have many particular needs and obstacles that other businesses or educational facilities would not face. These events would not focus on our particular journalistic problems such as:
The above problems are something that my event, Gamification Augmentation, is focused on addressing.
The first step towards solving these problems are highlighting them. GA will focus on the following key features, which will be added upon further in-depth as time progresses:
Group discussions and debates (done in a gamified manner)
Workshops and brainstorming in groups on ‘what if’ situations that journalists may face.
…and having experienced speakers talk about their projects.
At the end of the event we will start to form a rough guideline of do’s and don’t’s to avoid each journalist doing the same, basic research on gamification while also learning from previous mistakes and taking a page out of the good ones.
Ideally the guidelines formed during GA will be published online for everyone to read and learn from.
The potential and voices of interest
E-Learning Infographics have presented us a rough estimate of where gamification is heading while gamification enthusiasts have proven it’s life changing.
More importantly, journalists have already expressed interest in learning more about gamification, it clearly has potential and it already has a proven history of utility. All we need to do now is fit it around our particular needs.
I’ve interviewed Juliana Ruhfus, a journalist from Al Jazeera, that created a fantastic example of gamified journalism, and she said:
“Audiences are changing, a lot of younger people want to be active consumers. They want to be participants in what they are consuming.”
“I’m really interested in being part of the community that thinks about this more and having creative exchanges. I’m up for hooking up and I’ll be very happy to be part of that process and team of people and focus on investigations in particular.”
Why we need it
Let’s be honest, content on demand has meant a lot of good writers have gotten use to brevity or punchy articles and of course these need to be around – but isn’t it a shame that in-depth articles are becoming less and less popular online?
Can you honestly learn all you need to know in 300 words? Is it right that only professionals in a particular field or those related to the story are the only ones willing to read something that requires longer scroll-downs? Gamification could be the first step towards addressing this societal worry, in a very unexpected manner.
We will be giving them the content they demand but, in a way, tricking them into becoming more involved with it. By the end of it they can reach the conclusion that this story was actually interesting and that they learnt more than they would have in a shorter article. Hell, they may even want to do something to help others after virtually walking a mile in their shoes.
Apart from making in-depth games there are also quick mini-games that peak the audience’s interest and leads them towards articles or videos that contain more information on the subject. There are thousands of ways to approach gamification and lots to experiment with.
Hundreds of gamified projects online have proven gamification’s success such as:
In business brands – applicable here because journalism is a business in the end of the day.
and educational facilities – once again, schools teach kids about how to be prepared for the real world while news teaches us what is currently going on in the real world.
…these are all, with a little fine-tuning, applicable to journalism. This means we have proof that this will work, all we need now is action.
Journalists voicing out their interest may be all we need to get the ball rolling.
Follow my blog to receive more news, interviews and progress reports that I will constantly update on a weekly basis. I will also be opening up a donation option once an event plan is completed – for those interested in seeing this event grow more freely.
You can access my interview with Juliana Ruhfus here:
Second and fifth image are examples by E-Learning
Third image: Courtesy of Ion Mates